Identifying uniquely a researcher as author of a publication is important. There is a commercial effort to create researcher ID for every researcher. It is not likely to succeed if it is not multiple publisher effort. Something like DOI and CrossRef.
Is there truly non-commercial alternative emerging?
Answer
ORCID is supposed to take care of that and it seems to gain significant traction. According to this presentation, it should be launched in fall this year (2012). However, I am not sure whether it falls under your definition of "non-commercial".
I am myself very curious about it, my hopes are that finally it will take care of disambiguation of names like "John Smith" - for me e.g., Web of Science database is practically unusable as it shows several thousands of papers for my name :-|.
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